June 4, 2023

Buell’s Newest Creation Is The Super Cruiser Designed By Roland Sands

Buell's Newest Creation Is The Super Cruiser Designed By Roland Sands

The goal of the project is to deliver exceptional handling and power on a non-sportbike platform.

Buell Motorcycle has teamed up with renowned custom motorcycle designer Roland Sands to create a new, one-of-a-kind machine that will disrupt the existing cruiser market. Dubbed the Super Cruise, the concept speaks for itself, as it wants to bring the performance of liter-class sportbikes to the world of cruisers. The bike is in development for the 2025 model-year. 

Bill Melvin, CEO of Buell Motorcycle Co., explained that building a cruiser was something the company had always wanted to do. After focusing predominantly on sportbikes for such a long time, the Super Cruiser could very well be the breath of fresh air Buell needs. What better way to build an eye-catching machine than by teaming up Roland Sands? Unsurprisingly, Melvin has lofty ambitions for the Super Cruiser, “The market is full of American manufacturers known mostly for big, heavy bikes – not fast, hot ones like the famous V-twins of the 30s. Our Buell Super Cruiser will be the hottest bike on the market. Period.”

With the Super Cruiser, Buell Motorcycles and Roland Sands Design have set out to reinvent the cruiser from large, sluggish machines, to a sharp, powerful, and well-rounded two-wheeler equally capable of turning heads as it is ripping up the canyons. It goes without saying that I can’t wait to see more of this machine as its development progresses in the coming months.

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Source: Road Racing World, Road Racing World via YouTube, Rider Magazine

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